After the Samsung Galaxy S4 and HTC One, now Sony’s Xperia Z is reportedly in line for a Nexus-style makeover, claim sources familiar with developments.

Citing an unnamed Sony insider, Android Geeks reports that a Google Edition of Sony’s latest, and inarguably best, flagship smartphone is in the works and is likely to be announced in July.

The slip comes hot on the heels of Google’s much-buzzed announcements of the Samsung Galaxy S4 and the HTC One featuring the stock version of Android to give would-be buyers the freedom to customise their handsets as they see fit.

Assuming the intel is correct, the Big G has effectively set a precedent where flagship mobiles from top Android OEMs could soon be available in vanilla flavours alongside their bespoke counterparts.

While the latter will be always more popular, it certainly makes good business sense for manufacturers to cater to the rising demand for powerful, high-end smartphones that are untainted by heavy tweaks and custom features that many consider to be bloatware rather than USPs.

We certainly foresee more manufacturers taking this approach moving forward to make their devices more appealing to both ends of the market.

Would you like to see more ‘Google’ editions of flagship smartphones? Tell us why in the comments section below.

Not sure what all the fuss is about? Watch our Xperia Z review below to find out.

By Dew Alam