HTC has struggled to improve its standing in the smartphone market since 2011, and key employees tasked with aiding that turnaround have left the company because of clashes with headquarters in Taiwan. According to a report published by The Verge, five notable employees in HTC’s retail and marketing departments have left the company in the past three months. Eric Lin, a former product strategy manager who left to take a job at Microsoft, even urged his ex co-workers to follow suit and leave the company. On Monday, Lin tweeted:

“To all my friends still at @HTC – just quit. leave now. It’s tough to do, but you’ll be so much happier, I swear.”

According to The Verge’s sources, HTC CMO Ben HO may be to blame for the departures because he has shifted some strategy decision making to the company’s Taiwanese headquarters. Employees are reportedly also concerned with the leadership of Peter Chou. His “making snap decisions” has led to problems like the early manufacturing delays that caused supply issues for the HTC One. The ongoing troubles led to one source saying HTC is in “utter freefall” at the moment.

The departure of five employees is not a reason to panic, especially since the key executives responsible for developing HTC’s smartphones are still at their posts. However, it’s interesting to note that the changes from the North American division are in retail and marketing, the two areas that have been the most challenging for HTC. Despite high ratings for the One and the One X before it, HTC has struggled to increase sales at a time when Samsung’s Galaxy line has cornered the Android market. It’s clear that HTC can make a great product, but the company appears to have trouble letting consumers know about it.

source: The Verge

By Andrew Kameka